Marketing Strategy
Engage with our team of experienced marketing strategists. We’ll create a solid plan of attack to enhance brand awareness, get more leads, and grow your business with a cohesive, multichannel approach.
Data-driven marketing strategies that generate real results.
Whether you’re starting from ground zero or looking to fine tune an existing marketing strategy, our team of strategists can get you where you need to be.
Leveraging our over 50 years of combined leadership experience, Blackhawk analyzes your business data, evaluates your competition, and identifies opportunities for growth and success with a strategy that brings together the right people, processes, and technology.
The end result? A customer-experience focused marketing strategy based on a methodical approach we’ve honed while partnering with hundreds of businesses in a wide variety of industries since Blackhawk’s inception in 2016.
Our 5-step marketing strategy process.
1. Questionnaire, access, & marketing audit.
First, we send you a questionnaire so we can learn more about the history of your business, products, services, and overall strategy. From the get-go, it’s important to hear directly from you about your strengths and challenges. We want to identify what success means to you.
While your team is filling out the questionnaire, our onboarding team works to gain access to your marketing platforms: Facebook Ads, Google Ads, LinkedIn Ads, HubSpot, etc.
The goal? To complete a healthy marketing audit. We pour through past and current campaign performance, research your competitors, discover areas of advantage, and begin to devise a marketing plan.
2. Discovery meeting & audit review
After the marketing audit is complete, our teams meet in person at our office in Austin, TX or over Zoom to review our key findings and takeaways, and make initial recommendations. We also take this opportunity to dig even deeper into your business. The questionnaire is a useful starting point for getting to know the intricacies of your business, but nothing tops real human conversation.
3. Strategy creation
With all of these tools now at our disposal – the questionnaire, the audit, your feedback on our findings, and a deeper understanding of your business and your goals – our team gets to work creating your customized, cohesive marketing strategy.
Our expert marketing strategists formulate a plan to build up brand awareness, engage with your customers, and drive valuable conversions with audiences that matter to you the most.
4. Strategy presentation
Once our team has finalized the strategy, it’s time for us to meet again so we can present our recommended path forward. The presentation will acknowledge the challenges you’re facing, embrace the core strengths of your business, and propose a specific plan of attack based on all the data we’ve collected and organized throughout this process.
5. Implementation & optimization
If you decide to move forward with our partnership, we dive into the implementation of your new strategy right away – there’s no reason to waste time.
Depending on the inner workings of your strategy, our teams of website development experts, graphic designers, email professionals, advertisers, copywriters, and content creation specialists begin to build out your updated marketing strategy.
Blackhawk is not a set-it-and-forget-it agency, after everything is in place, we keep a close eye on performance results data to ensure all parts are working together properly. If we identify any significant market changes or surprising data along the way, our team is ready to adjust the strategy as needed.
Ready to upgrade your marketing strategy?
If you’re interested in a bold, data-driven marketing strategy, get in touch with Blackhawk today. Our team is a powerhouse of digital know-how, analytical savvy, and creativity – everything you need for a strategy that generates results.
How we can help.
There is a great deal of information, knowledge, and planning that goes into creating and executing a successful marketing strategy.
Blackhawk prides itself on providing 5-star marketing solutions for all kinds of businesses, from home services, to technology, to product marketing, and anything else in between. Blackhawk wants all of our clients to win, and gain a competitive advantage in their industries
What you get.
| Campaign Configuration |
|---|
| ✅ Company Financials |
| ✅ Product Divisions or Departments |
| ✅ Goal Setting with Objectives |
| ✅ Budget & Financial Planning |
| ✅ Strategic Management Formulation |
| ✅ Stakeholders & Partnerships |
| ✅ Business Entity Formations |
| ✅ Business Models - Sales, Costs, Profits |
| ✅ Business Purpose - Vision, Mission Values |
| ✅ Marketing Budget |
| ✅ Marketing Calendar |
| ✅ Customer Value Journey Analysis |
| ✅ Buyer Personas |
| ✅ Target Markets & Audiences |
| ✅ Competitive Advantages |
| ✅ Unique Selling Propositions |
| ✅ Core Messaging |
What our clients are saying.
Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.
Melissa Tuala
TemperaturePro Charleston
Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!
Kate Quattlebaum
My Small Wonders
They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!
Lucy Allen
I Am Second
Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.
Zayra Mendoza
ITS Trucks
A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.
Brad Prizer
I Am Second
We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.
Doug Schaff
Perspire Sauna Studio Austin
I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.
Sassy Hackett
Dochen Realtors
Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.
Amy Magruder
Epic Cellars
Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.
Eric Park
ABACI
Check out our work.
We write blogs sometimes!
Let's talk about how we can grow your business.
210 Barton Springs #100, Austin, TX 78704
Fill out the form below and we'll be in touch ASAP. Or feel free to call/text us at (512) 866-6862.