Marketing Audit

Evaluate the current state of your marketing operations with an audit by Blackhawk. We dive deep into your branding, website, advertising, and more – a full exploration and analysis of your marketing efforts.

Gain in-depth knowledge of your digital marketing landscape.

If you’re looking for incredibly valuable insight into your business’ inner workings from a digital perspective, the Blackhawk Marketing Audit is a great choice.

When you engage in a partnership with our meticulous team of marketing analytics experts, you’ll receive a comprehensive report on your Brand, Website, Advertising, SEO, and Marketing Technology.

Dive deep into your marketing data.

We have extensive experience auditing and analyzing data for companies from a wide range of industries across the United States. We empower these businesses with invaluable information that allows them to make intelligent, actionable steps forward in their marketing efforts and overall business strategies.

Marketing audit services tailored to your needs.

Every business is unique. That’s why we customize our audits to your specific company. We’ll provide you the data that you need, rather than wasting time digging into what’s completely irrelevant to your future growth and trajectory.

Brand audit.

With a brand audit, you will learn some core principles and concepts that are necessary to building a successful brand. We dive in depth and analyze your current brand strategy, voice, identity and expression, and provide you with a clear understanding of the best practices and where your brand currently stands. After the audit, we will guide you with our recommended path forward to building your successful brand.

We take a look at and analyze the following:

Brand strategy.

Brand Archetype
Clock Model
Brand Identity Model

Brand voice.

Mission Statement
Values
Vision Statement
Style & Personality
Key Messages
Tag Line

Brand identity.

Logo
Typography
Color Palettes
Icons/Patterns/Textures
Imagery Styles

Brand expression.

Email Signature
Social Graphics
Brochures
Business Cards
One-Sheeters
Swag
Other Branded Marketing/Advertising Materials

Website audit.

The website portion of the marketing audit includes in-depth analysis of data from your Google Analytics, Google Search Console, and more. If you have other web reporting entities set up, we’ll utilize data from those platforms as well. If you don’t have Google Analytics or Google Search Console set up for your website, we can help you put those in place, too.

We report on the following:

Google Analytics.

Demographics – Age, Gender, Location, Interests
Traffic History Trends – Users, Page Views, Sessions
Content Trends – Most Popular Landing Pages, Time On Site, Bounce Rate
Acquisition – Behavior Flow, Source, Channel, Medium, Devices
Event Tracking – Goals, Conversions

Google Search Console.

Organic Impression Trends
Organic Click Trends
Average CTR Trends
Average Position Trends
Top Pages
Top Search Queries

Search engine optimization.

GTMetrix Analysis
Page Speed Insights Analysis
Mobile Friendly Test
Core Web Vitals Check

Website crawl.

Broken links
Missing SEO data
Image sizes
Sitemap structure

Advertising audit.

The advertising section of your audit features in-depth reporting into the performance and configuration of your campaigns. We’ll analyze the results of your past advertising efforts and make recommendations on how to better optimize campaigns for the future. We audit the following platforms: Google Ads, Bing / Microsoft Ads, Facebook Ads, Instagram Ads, YouTube Ads, LinkedIn ads, and more.

Performance analysis.

Demographics – Age, Gender, Location
Traffic History – Day of Week, Time of Day
User Behavior – Search Terms, CTR, Engagement
Content – Which Landing Pages and Ad Creatives Performed Best?
Competitors

Configuration analysis.

Account Settings
Campaign Settings
Campaign Structure
Geographic Targeting
Demographic Targeting
Ad Schedule, Devices, Placements
Bidding Strategies
Conversion Tracking

How we can help.

Our marketing audit package dives deep into the most important aspects of your marketing strategy.

What you get.

Audit
✅ Brand Strategy
✅ Brand Voice
✅ Brand Identity
✅ Brand Expression
✅ Website Analytics
✅ SEO
✅ Advertising Performance
✅ Advertising Configuration

What our clients are saying.

Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.

Melissa Tuala

TemperaturePro Charleston

Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!

Kate Quattlebaum

My Small Wonders

They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!

Lucy Allen

I Am Second

Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.

Zayra Mendoza

ITS Trucks

A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.

Brad Prizer

I Am Second

We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.

Doug Schaff

Perspire Sauna Studio Austin

I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.

Sassy Hackett

Dochen Realtors

Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.

Amy Magruder

Epic Cellars

Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.

Eric Park

ABACI

Check out our work.

The results speak for themselves, but not literally. That would be weird. It’s a figurative situation. Get it?