Audience insights.

• Who is interacting with your website, ad campaigns, and other digital channels?

Our analytics team will empower your business by providing a more thorough understanding of your customer demographics: age, gender, and location. We can even identify what browsers (ex: Safari or Chrome) and devices (iPhone or Android)  they’re using to find your website.

Audience insight data fuels many other aspects of your business: brand messaging, graphic design styles, targeting for online advertising campaigns, and more.

Consumer behavior.

• How are users interacting with your website, advertising campaigns, and other social channels?

Improve the layout, content, and flow of your website with a professional analysis of your customer behavior. Our web analytics experts evaluate your site’s landing pages, exit pages, bounce rate, average user time on the site, and more. This information informs aspects of your marketing mix such as search engine optimization and advertising. 

Creative analysis.

• What content is most effective at helping you achieve your business goals?

A solid marketing or advertising campaign utilizes multiple creative variations when it comes to ad copy or visual assets like video and graphic design. We evaluate the performance of your campaigns all the way down to the individual ad level. 

Going beyond turning off the weakest variations and boosting what’s truly driving valuable revenue for your business, the testing and analysis of your creative assets informs future decision-making on upcoming campaigns, your website’s content, and even offline marketing channels like billboards or radio.

Key performance indicators.

• How effective are your marketing efforts?

Keeping track of metrics like Impressions, Clicks, CTR, Cost, and Avg. CPC is no doubt an important task, but our marketing analytics professionals take measurement of KPIs even further. Through the power of Event, Goal, and Conversion tracking, we can measure and report on the specific actions taken by your customers that drive real value for your business – leads, sales, downloads, sign ups.

Attribution.

• Which channels are most effective are helping you achieve your business goals?

Determining what channels to maintain in your marketing mix is impossible if you have no way to measure attribution i.e. assigning key performance indicators back to specific marketing efforts. Blackhawk can help your business identify what’s helping you move forward and what doesn’t add value – an integral process for eliminating waste, maximizing your budget, and optimizing for ROI.

Custom reporting & dashboards.

The final piece of a healthy marketing analytics system is the presentation. Data is useless if you can’t read it. That’s why at Blackhawk we utilize a couple different methods of reporting.

1. Live Reporting Dashboards – We customize your analytics dashboards to your unique needs. Our software integrates with over 60 different platforms, including Google Analytics, Google Ads, Facebook Ads, Google Search Console, HubSpot, MailChimp, and more.

   These dashboards are accessible 24/7, update automatically, and if you’re interested, we can set up automated email delivery of your dashboard on a weekly, monthly, or quarterly basis.

2. Customized Spreadsheets – Blackhawk creates custom reporting spreadsheets to measure the results of your marketing campaigns over time. This is the simplest way to view month-over-month history of your campaign metrics.