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Home > Marketing Analytics & Dashboards

Marketing Analytics & Dashboards

Blackhawk measures and enhances the effectiveness of your marketing efforts with robust analytics – tracking user behavior from first click to final conversion. Ready to improve your business?

Partner with Us
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Yellow squiggly line.
Keller Williams logo. Red text reading 'K W' above two-toned grey text reading 'Keller Williams'.
Duracell logo. Black text reading 'Duracell'.
Cabo Bob's logo of a blue van with a surfboard across the front reading 'Cabo Bob's' in red text with a yellow outline.
Pop-A-Lock logo. White text with an orange outline reads 'Pop-A-Lock' and is outlined by a key with a black background. Underneath, white text reads 'locksmith', and orange text underneath reads 'auto, home, business'.
Buc-ee's logo of a beaver wearing a red baseball cap inside a circle with a yellow background and a black border. Underneath the circle, red text reads 'Buc-ee's'.
Austin City Limits logo of black text reading 'Austin City Limits' above bright blue text reading 'Radio 97.1 FM KGSR'.
Drink Weird logo. Black text reading 'DRINK' stacked atop white text reading 'WEIRD'.
Meet Temple Logo. Gradient teal-colored text reading 'Meet Temple' in a cursive style font.
MobileTech RX logo. Icon of a stylized tire hubcap with text black and blue text reading 'Mobile Tech RX'.
LendFriend logo. Black and blue text reading 'LendFriend Home Loans' with a small black key above the word friend.
TemperaturePro logo. Blue and red text reading 'Temperature Pro Heating Cooling Air Quality' next to an icon depicting a thermometer.
I Am Second logo. Black text in a handwritten style reading 'I Am Second'.
Perspire logo. Several small red, orange, and yellow circles above gray text reading 'Perspire Sauna Studio'.
The Salvation Army logo. A Red shield with white text reading 'The Salvation Army'.
Teapioca Lounge logo. Orange and green text reading 'Teapioca Lounge'. The dot above the letter I is stylized as a leaf.
Black stylized text reading 'Creek and Cave' with borders around the words.
Livian logo. Black text reading 'Livian' with an additional line underneath the letter L.
Clearwater Benefits logo of a teal letter C above blue text reading 'Clearwater Healthcare Benefits'.
AustinDEEP logo of orange text reading 'Austin Deep'.

Analytics services.

If you’re not reporting on and analyzing the results of your marketing and advertising campaigns, you’re missing out on an essential piece of a successful marketing strategy. 

Our goal? To help you determine true ROI, generate more profitability, and dominate your market. Let’s leave your competitors in the dust.

A partnership with Blackhawk’s expert marketing analytics team provides insight into the inner workings of your marketing mix and valuable recommendations for ongoing optimization and testing.

Ready to significantly improve your marketing efforts? Contact Blackhawk today to start winning.

Partner With Us

The benefits of marketing analytics with Blackhawk.

Audience insights.

  • Who is interacting with your website, ad campaigns, and other digital channels?

Our analytics team will empower your business by providing a more thorough understanding of your customer demographics: age, gender, and location. We can even identify what browsers (ex: Safari or Chrome) and devices (iPhone or Android)  they’re using to find your website.

Audience insight data fuels many other aspects of your business: brand messaging, graphic design styles, targeting for online advertising campaigns, and more.

Consumer behavior.

  • How are users interacting with your website, advertising campaigns, and other social channels?

Improve the layout, content, and flow of your website with a professional analysis of your customer behavior. Our web analytics experts evaluate your site’s landing pages, exit pages, bounce rate, average user time on the site, and more. This information informs aspects of your marketing mix such as search engine optimization and advertising. 

Creative analysis.

  • What content is most effective at helping you achieve your business goals?

A solid marketing or advertising campaign utilizes multiple creative variations when it comes to ad copy or visual assets like video and graphic design. We evaluate the performance of your campaigns all the way down to the individual ad level. 

Going beyond turning off the weakest variations and boosting what’s truly driving valuable revenue for your business, the testing and analysis of your creative assets informs future decision-making on upcoming campaigns, your website’s content, and even offline marketing channels like billboards or radio.

Key performance indicators.

  • How effective are your marketing efforts?

Keeping track of metrics like Impressions, Clicks, CTR, Cost, and Avg. CPC is no doubt an important task, but our marketing analytics professionals take measurement of KPIs even further. Through the power of Event, Goal, and Conversion tracking, we can measure and report on the specific actions taken by your customers that drive real value for your business – leads, sales, downloads, sign ups.

Attribution.

  • Which channels are most effective are helping you achieve your business goals?

Determining what channels to maintain in your marketing mix is impossible if you have no way to measure attribution i.e. assigning key performance indicators back to specific marketing efforts. Blackhawk can help your business identify what’s helping you move forward and what doesn’t add value – an integral process for eliminating waste, maximizing your budget, and optimizing for ROI.

Custom reporting & dashboards.

The final piece of a healthy marketing analytics system is the presentation. Data is useless if you can’t read it. That’s why at Blackhawk we utilize a couple different methods of reporting.

  1. Live Reporting Dashboards – We customize your analytics dashboards to your unique needs. Our software integrates with over 60 different platforms, including Google Analytics, Google Ads, Facebook Ads, Google Search Console, HubSpot, MailChimp, and more.

    These dashboards are accessible 24/7, update automatically, and if you’re interested, we can set up automated email delivery of your dashboard on a weekly, monthly, or quarterly basis.

  2. Customized Spreadsheets – Blackhawk creates custom reporting spreadsheets to measure the results of your marketing campaigns over time. This is the simplest way to view month-over-month history of your campaign metrics.

Our marketing analytics toolkit.

Google Tag Manager

Google Tag Manager is a platform that allows you to consolidate your tracking code snippets (or pixels) in one place. This helps keep everything organized.

Google Analytics

Google Analytics is your home base for analysis of your website’s visitor data. Keep track of your user’s demographics, locations, behavior, and more while recording valuable actions taken with Goal and Event Tracking.

Google Search Console

Google Search Console is the platform to record your website’s organic performance in Google search results. By measuring rankings, impressions, and clicks over time, we can measure the efficacy of search engine optimization efforts, as well as plan ahead and adjust future strategies.

Call Tracking & recording

If your business relies on phone calls to interact with customers and gather leads, we can bolster your marketing analytics efforts with call tracking and recording via CallRail. Gain insight into who is calling, when they’re calling, and how they found your phone number.

Conversion & Event tracking

Depending on your marketing mix, we’ll utilize Google Tag Manager, Google Analytics, Facebook (now Meta) Pixel, LinkedIn Insight Tag, and more to track valuable actions taken by your customers.

Form submissions, downloads, phone calls, key page views – whatever is most important to your business, we’ll find a way to track and attribute the action back to a specific campaign or platform.

Ready to harness valuable analytics to improve your marketing?

When people say, “Knowledge is power,” they’re telling the truth. Contact Blackhawk today to get started with our in-depth marketing analytics program.

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How we help.

Blackhawk Digital Marketing helps your business get the most out of your campaigns by maximizing the power of your Analytics with easy to use custom Dashboards.

Marketing Analytics services.

Platform Integrations
✅ Google Analytics
✅ Google Ads
✅ Facebook
✅ Instagram
✅ Google Search Console
✅ Bing / Microsoft Ads
✅ LinkedIn
✅ HubSpot
✅ MailChimp
✅ CallRail
✅ Google Business Profile
✅ Twitter
✅ YouTube
Analytics Services
✅ Custom Reporting Dashboards
✅ Custom Spreadsheets
✅ Automated Email Reports
✅ Google Tag Manager Setup
✅ Google Analytics Installation
✅ Conversion & Event Tracking Configuration
✅ In-Depth Analysis & Strategy Optimization
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What our clients are saying.

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Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.

Melissa Tuala

TemperaturePro Charleston

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Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!

Kate Quattlebaum

My Small Wonders

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They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!

Lucy Allen

I Am Second

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Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.

Zayra Mendoza

ITS Trucks

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A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.

Brad Prizer

I Am Second

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We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.

Doug Schaff

Perspire Sauna Studio Austin

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I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.

Sassy Hackett

Dochen Realtors

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Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.

Amy Magruder

Epic Cellars

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Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.

Eric Park

ABACI

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Check out our work.

The results speak for themselves, but not literally. That would be weird. It’s a figurative situation. Get it?
Buc-ee the beaver plush toy next to a plush trash can with red, white, and blue stripes and the text 'Don't mess with Texas'.

Buc-ee's

Tan background with screenshots of the Duracell Lights website over top.

Duracell

Arms and chest of a medical professional wearing scrubs and a stethoscope around their neck. Behind the person, there's a white background and a light blue semicircle in the background.

Clearwater

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blackhawk digital marketing logo
Facebook Logo Of A Lowercase F Inside A Circle Icon. Instagram Logo Of A Camera Icon Inside A Circle. LinkedIn Logo Of Lowercase Letters 'i' And 'n' Inside A Circle.

512-736-0127

hello@blackhawkdm.com

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