• Full Time
  • Austin

Website blackhawkdm Blackhawk Digital Media

Helping you win.

Overview:Blackhawk is looking to grow it’s digital advertising team.

The ideal candidate for this role is results-oriented, driven, and a self-starter. Not afraid to work with money.

As an Advertising Specialist you should be able to speak confidently about paid search and social advertising. That includes working with Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, and Microsoft Ads

About Blackhawk: We are a fast-paced digital marketing agency. Our goal is to get great results as fast as possible, with the highest skill possible. Blackhawk is one of the fastest growing digital agencies located in the heart of downtown Austin. But we’re more than just another digital marketing agency – we’re a family. Our most recent hire said, “I almost started crying when all of you welcomed me on my first day. I never got that at any of my last companies.”

If you meet the qualifications and think you’re a good fit, we can’t wait to hear from you.

Paid Search Responsibilities:

  • Digital ads strategy and campaign development — Google & Facebook
  • Keyword research and creation of keyword lists for use in PPC campaigns
  • Write compelling ad copy in two formats: expanded text ads and responsive search ads
  • Configure search campaigns using Google Ads Offline Editor and Google Ads platform: location targeting, device targeting, demographic targeting, ad extensions, audience targeting, etc.
  • Setup conversion tracking using Google Tag Manager, Google Analytics, and CallRail
  • Frequent campaign optimization, including management of daily budget, keyword bids, mining search terms for negative keywords, ad copy A/B testing, landing page updates, user experience, etc.
  • Weekly internal reporting
  • Monthly, quarterly, yearly external reporting
  • Regular meetings with clients to go over reports, manage feedback, and explain strategies

Paid Social Responsibilities:

  • Strategy development
  • Configure paid social campaigns, manage budgets, targeting, custom audiences, ad creative, and copywriting
  • Setup conversion tracking using Facebook Pixel
  • Frequent campaign optimization, including ad copy, landing pages, etc.
  • Weekly internal reporting
  • Monthly, quarterly, yearly external reporting
  • Regular meetings with clients to go over reports, manage feedback, and explain strategies

Education and Qualifications:

  • Bachelor’s in Marketing preferred, but not required
  • Google Ads certification
  • Google Analytics certification
  • Facebook Blueprint Courses
  • Amazing written and verbal client communication
  • Exceptional relationship-building skills
  • Experience adapting, innovating, and embracing change
  • Self-starter, very detail-oriented and has the ability to multi-task, and able to meet deadlines
  • Ability to prioritize and effectively escalate issues as needed while understanding the impact on the overall business

Perks:

  • Remote work. Fun virtual happy hours.
  • Be a part of a fun, high-impact, and fast-paced environment. We’re growing fast!
  • Learn leading-edge digital marketing tactics that will set you apart from everyone.
  • Get prepared, with hands-on experience, with real results to add to your work history.
  • Consistent & fair leadership. We share private company details and set clear goals.

To apply for this job email your details to sarah@blackhawkdm.com