Google Local Services
Get verified as a Local Services business and promote your business at the top of Google search results.
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Google Local Services advertising.
The goal of Google Local Services (GLS) is to connect users searching on Google with local companies that offer specific products and services, including locksmiths, plumbing, HVAC, & more. This means your business will appear to customers only in your area, who are therefore more likely to be interested in your services.
How do customers see my ads?
When a user in your immediate area searches for services you offer on Google, your ad will pop up.
This is done by using keywords that have to do with the industry you are in (housekeeping, plumbing, electric work, etc.). Once a user clicks on your ad, Google will prompt them to confirm their needs and location. If everything matches up, they’ll be able to contact you! If not, Google will match them with another company who is closer and/or provides the correct services.
How to use Google Local Services.
On your Google Local Services profile you can edit your business’ information, such as hours of operation, service areas, and job types.
Weekly budget.
With Google Local Services, you only pay for conversions that happen directly from your ads. This makes GLS a great, cost effective tool.
Business hours.
To be sure your GLS profile accurately reflects your company, and make it easier for customers to reach you at the proper time, it is important to edit and maintain your hours of operation.
Service areas.
The most crucial aspect of running a successful Google Local Services campaign is having a service area that benefits both you and your customers. If your area is too broad, it could turn customers away due to distance. If it’s too narrow, your ad will not reach enough users to have a significant impact on your company.
Job types.
Tailoring your service area and business hours to give customers an accurate description of your business are both vital to the success of a GLS campaign. However, if the kind of work your company does is not accurately reflected on your GLS profile, it can confuse customers as well as result in false leads.
Your Google Local Services profile also makes it easy to view, track, and manage incoming leads. You can find this portion of GLS by visiting your Inbox. You have 3 options when it comes to handling a lead:
- Reply: Send a message to the potential customer using email or text messaging.
- Call: Based on the number they listed, call the customer.
- Decline: Send the customer information on why you declined the lead. Don’t worry, it is possible for costs to be recovered for fake or illegitimate leads.
How ad ranking works.
Google has devised an algorithm that ranks ads based on several factors, including:
- Your proximity to potential customers’ locations
- Your review score and the number of reviews you receive
- Your responsiveness to customer inquiries and requests
- Your business hours
- Whether or not Google has received serious or repeated complaints about your business
Getting reviews is the most important ranking factor you have direct control over. Blackhawk helps by streamlining your post-sale process in order to receive good reviews on this platform.
How is Google Local Services different from Google Search Ads?
There are a few differences between advertising with Google Local Services and running Google Search Ads. One of these differences has to do with where your ad appears on Google’s search results page:
Another difference, as mentioned above, is that Google Local Services runs on a “Cost Per Lead” model versus Google Search Ads’ “Cost Per Click” model.
How we can help you.
At Blackhawk, our goal is your success. Our talented team of Google Local Services experts will optimize SERP ranking to help get your company in the top position for searchers. This means more engagement, more relevant leads, and more customers for your business. We’ll handle the content of your ads as well as the analytics, so you can focus on communicating with new leads and building up lasting client relationships.
What our clients are saying.
Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.
Melissa Tuala
TemperaturePro Charleston
Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!
Kate Quattlebaum
My Small Wonders
They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!
Lucy Allen
I Am Second
Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.
Zayra Mendoza
ITS Trucks
A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.
Brad Prizer
I Am Second
We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.
Doug Schaff
Perspire Sauna Studio Austin
I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.
Sassy Hackett
Dochen Realtors
Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.
Amy Magruder
Epic Cellars
Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.
Eric Park
ABACI
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