Google Analytics Consulting
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High-quality Google Analytics services to make the most of your website data.
Whether you’re just getting started with a new website or are looking to take your data analysis to the next level, our team of Google Analytics experts will work with you to understand your business goals and objectives, then collect and interpret your data to make informed decisions that drive results.
Leverage Google Analytics to improve your bottom line.
Google Analytics is a powerful tool that can help you track your website’s traffic and performance. By understanding the traffic on your site and where it comes from, you can make informed decisions about how best to improve your website’s design, content, and user experience.
- Prominently feature the products or services your customers are most interested in. By providing insights into which website content is most popular with visitors, Google Analytics leads to increased sales.
- Identify website visitor trends and patterns to allow your business to anticipate customer needs and adjust your strategies accordingly. Gain the knowledge you need to focus your marketing efforts and budget on the most productive channels.
- Understand how your visitors find and use your website to create targeted campaigns better tailored to the specific interests of your visitors. Get more conversions that result in more sales.
- Isolate and address potential issues that could be impacting your revenue. Constantly monitor website traffic data to quickly correct those issues in real time, and zoom into the areas most in need of attention.
Google Analytics reports inform new strategies.
All marketing strategies begin with a plan of attack. With Google Analytics reports, Blackhawk is able to develop a comprehensive program and system for optimizing your site’s performance and maximizing sales.
We dive deep into your user flow, identifying which pages users view before taking valuable actions on your site and discovering how users find your site in the first place.
Knowing whether the visitors to your site are primarily from organic or paid searches, direct URL queries, social media click throughs, email marketing engagement, referrals from an outside website, or some other source tells us exactly where your strengths already lie and where we can target to get you the most bang for your buck.
Blackhawk utilizes every element of your site data to create a unique plan for every client. Some of the metrics we consider include:
- User actions such as page views, page views, form submissions, button clicks, outbound clicks, add to carts, and purchases
- Website traffic information such as page views, bounce rate, and session duration
- Visitor identifiers such as age, gender, location, interests, shopping habits, and the device they’re using when visiting your site.
More data is better data. See your site from all angles to make the most informed decisions possible.
Partner with web and marketing analytics experts.
Blackhawk stays on top of the latest trends and prepares for the future of the web – so you don’t have to. By implementing both Google Analytics Universal and Google Analytics 4, we future-proof your site and your revenue streams.
We guarantee a continuity of systems and ensure that your Google Tag Manager, Google Analytics Universal, Google Analytics 4, and Event and Goal tracking are implemented correctly to be positive the data you’re collecting is accurate and informative.
We’ll also sync your Google Analytics account with your Google Ads account, Google Search Console, and more, guaranteeing a well-rounded data experience for your team.
Finally, we look at your customer journey and help you to identify the customer acquisition costs, customer lifetime value, and other important metrics that matter to your business to solidify a complete strategy for business growth and success.
The leading Google Analytics experts.
Google Search Ads Management
| Campaign Configuration |
|---|
| Keyword Research - Est. Monthly Search Volume, Est. Cost per Click, Competition Level, Trend |
| Ad Group Organization of Keywords |
| Custom Ad Copywriting - Unique, Specific, Relevant |
| Ad Extensions - Sitelink, Callout, Call, Location, Structured Snippet, Promotion |
| Campaign Budget & Bidding Strategy |
| Ad Schedule |
| Demographic Targeting - Age, Gender |
| Location Targeting - Countries, States, Counties, Cities, Zip Codes, Radiuses |
| Location Exclusions |
| Conversion Tracking - Phone Calls, Form Submissions, Page Views, Link Clicks |
| Device Targeting - Desktop, Mobile, Tablet |
| Observation Audiences |
| Optimization & Maintenance |
|---|
| Daily or Monthly Budget Management |
| Keyword Bidding |
| Keyword Testing |
| Search Term Reports |
| Negative Keywords |
| Ad Copy Updates |
| Landing Page Updates |
| Bid Adjustments |
| Reporting & Analysis |
|---|
| Clicks, Impressions, Click Thru Rate |
| Search Impression Share |
| Keyword Quality Score |
| Ad Relevance |
| Landing Page Experience |
| Amount Spent |
| Avg. Cost per Click |
| Conversions |
| Conversion Rate |
What our clients are saying
Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.
Melissa Tuala
TemperaturePro Charleston
Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!
Kate Quattlebaum
My Small Wonders
They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!
Lucy Allen
I Am Second
Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.
Zayra Mendoza
ITS Trucks
A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.
Brad Prizer
I Am Second
We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.
Doug Schaff
Perspire Sauna Studio Austin
I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.
Sassy Hackett
Dochen Realtors
Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.
Amy Magruder
Epic Cellars
Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.
Eric Park
ABACI
