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Home > Google Analytics Consulting

Google Analytics Consulting

Harness the power of Google Analytics to track website traffic, user behavior, demographics, and conversions with expert implementation from the analytics consultants at Blackhawk.
In July 2023, the current version of Google Analytics is going away forever. If you don’t have a Google Analytics 4 tag on your website, you will have no access to traffic, behavior, and conversion data. Are you ready for the Google Analytics Universal sunset?
Partner with Us
Keller Williams logo. Red text reading 'K W' above two-toned grey text reading 'Keller Williams'.
Duracell logo. Black text reading 'Duracell'.
Cabo Bob's logo of a blue van with a surfboard across the front reading 'Cabo Bob's' in red text with a yellow outline.
Pop-A-Lock logo. White text with an orange outline reads 'Pop-A-Lock' and is outlined by a key with a black background. Underneath, white text reads 'locksmith', and orange text underneath reads 'auto, home, business'.
Buc-ee's logo of a beaver wearing a red baseball cap inside a circle with a yellow background and a black border. Underneath the circle, red text reads 'Buc-ee's'.
Austin City Limits logo of black text reading 'Austin City Limits' above bright blue text reading 'Radio 97.1 FM KGSR'.
Drink Weird logo. Black text reading 'DRINK' stacked atop white text reading 'WEIRD'.
Meet Temple Logo. Gradient teal-colored text reading 'Meet Temple' in a cursive style font.
MobileTech RX logo. Icon of a stylized tire hubcap with text black and blue text reading 'Mobile Tech RX'.
LendFriend logo. Black and blue text reading 'LendFriend Home Loans' with a small black key above the word friend.
TemperaturePro logo. Blue and red text reading 'Temperature Pro Heating Cooling Air Quality' next to an icon depicting a thermometer.
I Am Second logo. Black text in a handwritten style reading 'I Am Second'.
Perspire logo. Several small red, orange, and yellow circles above gray text reading 'Perspire Sauna Studio'.
The Salvation Army logo. A Red shield with white text reading 'The Salvation Army'.
Teapioca Lounge logo. Orange and green text reading 'Teapioca Lounge'. The dot above the letter I is stylized as a leaf.
Black stylized text reading 'Creek and Cave' with borders around the words.
Livian logo. Black text reading 'Livian' with an additional line underneath the letter L.
Clearwater Benefits logo of a teal letter C above blue text reading 'Clearwater Healthcare Benefits'.
AustinDEEP logo of orange text reading 'Austin Deep'.

Check out our work

The results speak for themselves, but not literally. That would be weird. It’s a figurative situation. Get it?
Buc-ee the beaver plush toy next to a plush trash can with red, white, and blue stripes and the text 'Don't mess with Texas'.

Buc-ee's

Tan background with screenshots of the Duracell Lights website over top.

Duracell

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Clearwater

High-quality Google Analytics services to make the most of your website data.

Whether you’re just getting started with a new website or are looking to take your data analysis to the next level, our team of Google Analytics experts will work with you to understand your business goals and objectives, then collect and interpret your data to make informed decisions that drive results.

Partner With Us

Leverage Google Analytics to improve your bottom line.

Google Analytics is a powerful tool that can help you track your website’s traffic and performance. By understanding the traffic on your site and where it comes from, you can make informed decisions about how best to improve your website’s design, content, and user experience. 

  1. Prominently feature the products or services your customers are most interested in. By providing insights into which website content is most popular with visitors, Google Analytics leads to increased sales.
  1. Identify website visitor trends and patterns to allow your business to anticipate customer needs and adjust your strategies accordingly. Gain the knowledge you need to focus your marketing efforts and budget on the most productive channels.
  1. Understand how your visitors find and use your website to create targeted campaigns better tailored to the specific interests of your visitors. Get more conversions that result in more sales.
  1. Isolate and address potential issues that could be impacting your revenue. Constantly monitor website traffic data to quickly correct those issues in real time, and zoom into the areas most in need of attention.

Google Analytics reports inform new strategies.

All marketing strategies begin with a plan of attack. With Google Analytics reports, Blackhawk is able to develop a comprehensive program and system for optimizing your site’s performance and maximizing sales. 

We dive deep into your user flow, identifying which pages users view before taking valuable actions on your site and discovering how users find your site in the first place.

Knowing whether the visitors to your site are primarily from organic or paid searches, direct URL queries, social media click throughs, email marketing engagement, referrals from an outside website, or some other source tells us exactly where your strengths already lie and where we can target to get you the most bang for your buck.

Blackhawk utilizes every element of your site data to create a unique plan for every client. Some of the metrics we consider include:

  • User actions such as page views, page views, form submissions, button clicks, outbound clicks, add to carts, and purchases
  • Website traffic information such as page views, bounce rate, and session duration
  • Visitor identifiers such as age, gender, location, interests, shopping habits, and the device they’re using when visiting your site.

More data is better data. See your site from all angles to make the most informed decisions possible.

Partner with web and marketing analytics experts.

Blackhawk stays on top of the latest trends and prepares for the future of the web – so you don’t have to. By implementing both Google Analytics Universal and Google Analytics 4, we future-proof your site and your revenue streams.

We guarantee a continuity of systems and ensure that your Google Tag Manager, Google Analytics Universal, Google Analytics 4, and Event and Goal tracking are implemented correctly to be positive the data you’re collecting is accurate and informative.

We’ll also sync your Google Analytics account with your Google Ads account, Google Search Console, and more, guaranteeing a well-rounded data experience for your team.

Finally, we look at your customer journey and help you to identify the customer acquisition costs, customer lifetime value, and other important metrics that matter to your business to solidify a complete strategy for business growth and success.

Yellow squiggly line.

The leading Google Analytics experts.

Contact our team today to make sense of your data, set up goals and conversions, and boost your bottom line.

Google Search Ads Management

Campaign Configuration
Keyword Research - Est. Monthly Search Volume, Est. Cost per Click, Competition Level, Trend
Ad Group Organization of Keywords
Custom Ad Copywriting - Unique, Specific, Relevant
Ad Extensions - Sitelink, Callout, Call, Location, Structured Snippet, Promotion
Campaign Budget & Bidding Strategy
Ad Schedule
Demographic Targeting - Age, Gender
Location Targeting - Countries, States, Counties, Cities, Zip Codes, Radiuses
Location Exclusions
Conversion Tracking - Phone Calls, Form Submissions, Page Views, Link Clicks
Device Targeting - Desktop, Mobile, Tablet
Observation Audiences
Optimization & Maintenance
Daily or Monthly Budget Management
Keyword Bidding
Keyword Testing
Search Term Reports
Negative Keywords
Ad Copy Updates
Landing Page Updates
Bid Adjustments
Reporting & Analysis
Clicks, Impressions, Click Thru Rate
Search Impression Share
Keyword Quality Score
Ad Relevance
Landing Page Experience
Amount Spent
Avg. Cost per Click
Conversions
Conversion Rate
Get Started

What our clients are saying

Icon of five yellow stars.

Our very first call from a Google search ad that they set up brought us a huge sale of $25K! The Blackhawk team are better than we could have possibly imagined.

Melissa Tuala

TemperaturePro Charleston

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Their team is top-notch. They were extremely thorough and their ability to bring our ideas/vision into reality was very impressive. I cannot recommend them enough!

Kate Quattlebaum

My Small Wonders

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They care deeply about the work they do and providing the best solutions for their clients. I highly recommend connect with them! You won't regret it!

Lucy Allen

I Am Second

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Everyone is a master of their own domain but compliment the overall strategy and bring valuable contributions to every meeting and deliverable. Thank you all.

Zayra Mendoza

ITS Trucks

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A delight to work with. Not only are they talented, but they have an amazing culture. Always upbeat and positive; it was a joy to work with them on our website project.

Brad Prizer

I Am Second

Icon of five yellow stars.

We've been working with Blackhawk for about a year. I started with one location and then awarded them two more because they did such a great job.

Doug Schaff

Perspire Sauna Studio Austin

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I am happy to have Blackhawk as part of my team. They answer emails quickly, send status reports, and schedule meetings frequently to discuss further goals.

Sassy Hackett

Dochen Realtors

Icon of five yellow stars.

Our experience has been exceptional! We’ve worked with several team members and all have been creative, insightful, and responsive.

Amy Magruder

Epic Cellars

Icon of five yellow stars.

Web dev, content creation, SEO, google ad optimization – they can do it all. They’re a trusted partner of ours, would recommend them to anyone.

Eric Park

ABACI

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blackhawk digital marketing logo
Facebook Logo Of A Lowercase F Inside A Circle Icon. Instagram Logo Of A Camera Icon Inside A Circle. LinkedIn Logo Of Lowercase Letters 'i' And 'n' Inside A Circle.

512-736-0127

hello@blackhawkdm.com

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