8 Must Read Books
Boost Your Small Business’s Digital Marketing Strategy
Let’s be honest, taking the time to sit down and read a book isn’t a huge priority when you are juggling work, business, and life in general! We get it, so we took the time to curate some of the best digital marketing books (in no particular order) out there! Grab a cup of coffee, put on your fuzzy socks (no judging here), and enjoy!
Jab, Jab, Jab. Right Hook: How to Tell Your Story in a Noisy Social World
By: Gary Vaynerchuk
Whether you like Gary V or not (we do), “Jab” is as eclectic and personable as the man himself. In focusing on the context of social media platforms Vaynerchuk unpacks some of the most effective ways to boost your social media marketing strategies. It’s all about a mix of the little and big wins, Vaynerchuk states, and this book is a big win.
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
By: Russell Glass and Sean Callahan
Harnessing the power of data is the goal (albeit extremely difficult) of many corporations today. Through real world applications and examples, Glass and Callahan dive deeper into the role big data will play in both the consumer and B2B worlds. If you want to better understand your customers and their habits give this one a read!
The Freaks Shall Inherit The Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators
By: Chris Brogan
Written “as a guide for the kind of person who wouldn’t normally pick up a business book”, “The Freaks Shall Inherit The Earth” offers comfort and advice for the weird, the passionate, and the unique. Brogan focuses in on the “personal business revolution” and argues that everyone can be an entrepreneur; especially those who see the world in their own way.
Content Inc: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
By: Joe Pulizzi
Harnessing the power of data is the goal (albeit extremely difficult) of many corporations today. Through real-world applications and examples, Glass and Callahan dive deeper into the role big data will play in both the consumer and B2B worlds. If you want to better understand your customers and their habits give this one a read!
Hit Makers: How to Succeed in an Age of Distraction
By: Derek Thompson
If you’re a Malcolm Gladwell fan then Hit Makers may just be your go-to book this summer! Think “Tipping Point’s” less known but equally badass cousin. Thompson has curated some of the coolest and little-known stories of why “nothing goes viral”. From ESPN to The Weekend and Barack Obama, Hit Makers uncovers the secrets behind our “time’s newest currency”; people’s attention.
Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
By: Travis Wright and Chris J. Snook
Marketing and sales are constantly evolving, adapting, and improving. Think of “Digital Sense” as your North Star for navigating today’s market. By providing frameworks for implementation and crystal clear examples, Wright and Snook help you lock down and succeed with any marketing strategy you may pursue.
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again
By: Michael Brenner and Liz Bedor
If you’ve ever wondered, “Is my content marketing paying off?” The Content Formula has that answer! By honing in on budget and content requirements, Brenner and Bedor establish a unique way for you to actually calculate the ROI of your content marketing strategy.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By: Ann Handley
We live in a time where everybody can and should be a writer. Especially if you are striving to push quality content to grow your business. In Everybody Writes, Handley gives step by step guidance on the strategy of content creation and publishing. All with the ultimate goal of receiving tangible results.